Sales and Marketing

Look to Sabre Travel Network® for assistance with your sales and marketing needs. Our GDS Media suite allows you to highlight your content at travel agents' point of sale while the agents shop and book their customers' travel itineraries. Our unique targeting capabilities ensure that your message is displayed to the agents that are most likely to book your offer for their clients.

Our GDS Advertising Suite includes the following sales and marketing options: 

Sabre PromoSpots

Sabre® PromoSpots is a target marketing tool that enables travel suppliers to reach customers with relevant marketing information at the point of decision. When Sabre ConnectedSM agents are shopping and booking travel for clients, PromoSpots marketing information can be delivered to their availability screens based on relevant transaction data such as travel origination and destination. The messages will change based on agency criteria and the availability screen requested.

Sabre PromoSpots are also available in a graphical format on Sabre Red Workspace providing a customized message and better interactive experience with the agent.

Sabre Sign-In Messages

Sabre® Sign-In Messages is a cost-effective medium that enables travel suppliers to effectively promote their products with customized advertising messages. The messages are displayed to travel consultants when they sign in to the Sabre® system.

Sabre® Sign-In Advertising is available in a graphical format on Red Workspace allowing for integration of your brand's look and feel with more detailed information about the promotion.

To request information about purchasing advertising space through any of our GDS Media channels, please send an email to

If you're a hotel supplier interested in increasing occupancy and raising your daily rates, learn more about how our GDS Advertising Suite can help you.

If you're an airline interested in upgrading more passengers and selling extra services, learn more about how other airlines are succeeding with GDS Advertising Suite.

Sabre Direct Reference System

The Sabre® Direct Reference System is a communications and advertising tool that enables travel suppliers to develop up to 999 pages of marketing and information accessible by Sabre Connected travel agents via the Sabre GDS. Travel consultants access the Direct Reference System to locate information about such topics as new products, service offers, commission connectivity and special promotions.



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