At the heart of the strategy, merchandising is about increasing revenue while maintaining competitive pricing in the market. Through merchandising, customers have the ability to add or subtract services. This allows you to capture the revenue associated with the things they do value—such as a package that includes more than the lowest option, but less than the premium.

With Sabre AirCommerce services, you have flexibility in the way you implement merchandising solutions. Whether you want to sell branded fares, pay for seats or charge for additional baggage, we can help. Best of all, Sabre AirCommerce helps you increase revenue through customer choice by delivering your merchandising strategy through a host of retail and agency outlets such as  travel management companies, online travel agencies and global agencies.

When combined with your revenue management system and host platform, the data sources available with Sabre AirCommerce provide powerful insight into not only what your customers' value, but more importantly—who your airline’s most valued customers are! Combining this with your merchandising strategy will enable you to make every sale an opportunity to drive incremental revenue, enhance your brand and increase loyalty.

By partnering with us, you not only have access to the leading share of GDS bookings worldwide and award-winning merchandising capabilities*, you also benefit from the leading customer sales and service solution, SabreSonic® Customer Sales & Service. Together, we can help you deliver ancillaries that your customers value through both direct channels, such as your Web site and reservation call center, and through indirect channels, like agencies and travel management companies. This helps you generate more revenue and more loyal customers— anywhere, anytime.

*2010 Business & Travel Meetings Show Innovation Award