GDS Advertising Suite
The Sabre® GDS Advertising Suite allows travel suppliers to highlight their content at travel agents' point of sale while the agents shop and book customers' travel itineraries. Unique targeting capabilities ensure that messages are displayed to the travel agents who are most likely to book those unique offers for their clients.
Tools within the GDS Advertising Suite include:
Sabre PromoSpots
Sabre® PromoSpots is a target marketing tool that enables travel suppliers to reach customers with relevant marketing information at the point of decision. When Sabre ConnectedSM agents are shopping and booking travel for clients, PromoSpots marketing information–relevant to the transaction–can be delivered to their availability screens. The messages will change based on agency and customer criteria and the availability screen requested.
Sabre Sign-In Advertising
Sabre® Sign-In Advertising is a cost-effective medium that enables travel suppliers to effectively promote their products with customized advertising messages. The messages are displayed to travel consultants when they sign in to the Sabre computer reservation system.
Key Benefits
- Target travel agents in their workflow
- Influence your revenue by promoting off-peak inventory
- Up-sell and cross-sell “extra” components at the time of booking
Features
Sabre PromoSpots can be targeted by destination airport or city code. In addition, we offer the following targeting elements.
- Agent’s location, such as country or region
- Destination and/or origination city code
- Specific agency codes (PCC or IATA)
- Dates of travel
Traditional Sabre Sign-In advertisements can be targeted to the travel agent’s location by region or targeted to all agents globally.
Graphical Sabre Sign-In can further be refined to country, state, or agency codes.
North America