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Travelers are increasingly relying on mobile products and
services to navigate their way through cities and airports around the world.
Traditional paper tickets and formal travel documents have fallen way to
digital boarding passes and mobile itineraries. Rather than calling travel
agents to re-accommodate flights and book hotels, travelers are simply pushing
buttons on their smartphones. From location-based contextually-aware travel
services to complex policy-based e-commerce, content isn’t simply merging into
new platforms, but evolving to be more relevant, timely and personal.
“Voyage, travel and change of place impart vigor” - Seneca, Roman Philospher.
Today when corporations think about Sustainability and travel, the first thought that comes to their minds is “How can I reduce the CO2 footprint?” and not “How can I use travel to impart vigor?”
Wait a minute! When you think of Vegas, sprawling hotels and casinos, the last thing you think about is Sustainable Travel, right? And when you think about Sustainable Tourism you think about the Eco Lodge in Costa Rica. Well, think again!
Watch Shelly Terry, senior director, airline merchandising, as she discusses the future of air merchandising.
Committed to minimizing the environmental impact of our global operations and to promoting sustainable business practices in travel and tourism. www.sabre-holdings.com